Hotel Sales & Marketing

HMG has long been an innovator in hotel sales and marketing. From product positioning, to rate strategy to promotion and sales, HMG works in tandem with the property’s management and sales team to assure the development and activity of a successful marketing plan specific for each property. Each property’s marketing plan and sales strategy is focused on increasing revenues and REVPAR through aggressive market penetration and yield management.

Hotel Sales & Marketing efforts through HMG oversight include:

• Development and implementation of a comprehensive Annual Plan
• Revenue strategy and optimization
• Sales training for independent as well as franchise integration
• Marketing targeting and guest history and data capture
• Cost-effective advertising, collateral materials, promotions, and public relations
• Ongoing direct sales action planning

Hotel Internet Marketing Strategies
Whether you have an independent boutique property or branded hotel, you need to stay ahead of your competition capturing new market share with as aggressive and effective Direct Online Distribution Strategy as you can develop. The most important tool you can have to be successful is your hotel's own web site, in addition to their franchise web-presence (if available).

HMG offers:

• Internet marketing evaluation
• Hotel web site analysis and online rate strategies
• Help in development of new or remodel existing sites for improved performance

HMG emphasise a strong and aggressive sales and marketing presence within the marketplace. Attention is placed on working with hotel managers to enable them to work with their sales team more effectively.

Dollars allocated for marketing are tracked and return on investment reviewed to assure that the monies are being spent wisely.

Make a plan. Plan it well. Work the plan. Work the plan well.